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WaterAid Canada — Everyone, Everywhere by 2030

Extreme poverty won’t end until everyone, everywhere has clean water, decent toilets and good hygiene. WaterAid Canada strives to establish an emotional connection with communities in need through its dynamic, vivid and engaging brand. Vibrant colour, playful icons and captivating photography are applied to a modular grid system, inspiring involvement and sparking action. Thoughtful consideration of these objectives has been consistently applied across a variety of materials.

Client: WaterAid Canada
Services: brand management; creative direction; graphic design; signage design; typesetting and production.